Digital Analytics Consultant
Description
Objective and Scope of the Role
GroupM is looking for a skilled Digital Analytics Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.
Requirements
- Proficiency in developing and conveying tagging strategies in simple terms.
- Ability to independently draft detailed requirements/implementation documents.
- Clear communication of technical tagging strategies to developers.
- Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
- Experience with dataLayers in web/app environments.
- Experience with data analysis techniques in Excel.
- Fluent English language skills, both spoken and written.
- Fluent Italian language skills, both spoken and written.
About you
- A clear inclination for continuous learning.
- Great attention to detail.
- Creative problem-solving and thinking outside the box.
- Effective time management with the ability to balance competing priorities.
- Strong presentation abilities and a commitment to providing excellent customer service.
- Strong organizational abilities.
Considered as a plu
- Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
- Hands-on experience with JavaScript, HTML, CSS.
- Experience with Adobe Analytics or Adobe Launch.
- Experience with Conversion Rate Optimization projects and tools.
- Experience with data visualization tools (Looker Studio, Tableau, Power BI…)
- Experience with data analysis in Python or R.
- Experience with Google BigQuery and/or SQL language.
- Experience with a Consent Management Platform and/or with common technical privacy issues.
We encourage applications from individuals with diverse backgrounds and experiences. While the above skills are valued, we are open to candidates who bring a unique blend of talents and perspectives to our team.
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